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Utah Kicks off Tourism Ad Campaign
Utah has kicked off its summer tourism campaign, which includes TV spots in key markets. Marketers have added a new dimension this year, hoping to convince people that vacationing in Utah can make you healthier. KSL TV has this report. Below are excerpts.
The state is spending $2.4 million on this advertising effort, 80 percent of that on television spots. Tourism leaders say that investment reaps millions more in visits from out of the state and out of the country.
In marketing, it's all about visuals and humor and having a story to tell.
Tourism leaders with the state think they've got all that in the ads with a bright-red, old-school SUV overloaded with gear, their symbol for plenty to do in one of America's most beautiful states.
The governor kicked off the state's summer ad campaign Tuesday, with a new emphasis on how vacationing in Utah can make you healthier.
"We have more hiking trails, more places to walk and recreate, to make yourself get outdoors, become robust, get that blush back in your cheeks, get a little suntan on your forehead, and become healthier and enjoy a healthy lifestyle," Herbert said.
There's a renewed emphasis on Utah's state parks and other things to do.
"You know, one of the great secrets that we are now trying to make un-kept is the great golf venues we have in this state," Herbert said.
The Deseret News has this report. Below are excerpts.
The first thing you notice about the red Jeep Wagoneer is how it is overloaded with virtually every item an outdoor enthusiast could possibly use.
The as-yet-unnamed road trip party vehicle — carrying bicycles, water skis, golf clubs, a canoe, coolers, tents, sleeping bags and a bunch of other stuff — remains one of the centerpieces in the Utah Office of Tourism's spring and summer marketing campaign.
The $2.4 million national advertising campaign officially launched Tuesday at the Capitol.
"Last year, our non-winter campaign … generated over 800,000 visitors into our state and resulted in $56 million of additional tax revenue," Gov. Gary Herbert told the audience in the Capitol rotunda Tuesday. "So, for every dollar we've invested, we get about $18 in return."
"Our messaging is resonating," she (Leigh von der Esch, managing director of the Utah Office of Tourism) said. "Everything you want to do is so close by. You can get to the national parks so quickly. You can do five in a week. Our state parks have fabulous value and (there are also) the rodeos and the community events."
The state is spending $2.4 million on this advertising effort, 80 percent of that on television spots. Tourism leaders say that investment reaps millions more in visits from out of the state and out of the country.
In marketing, it's all about visuals and humor and having a story to tell.
Tourism leaders with the state think they've got all that in the ads with a bright-red, old-school SUV overloaded with gear, their symbol for plenty to do in one of America's most beautiful states.
The governor kicked off the state's summer ad campaign Tuesday, with a new emphasis on how vacationing in Utah can make you healthier.
"We have more hiking trails, more places to walk and recreate, to make yourself get outdoors, become robust, get that blush back in your cheeks, get a little suntan on your forehead, and become healthier and enjoy a healthy lifestyle," Herbert said.
There's a renewed emphasis on Utah's state parks and other things to do.
"You know, one of the great secrets that we are now trying to make un-kept is the great golf venues we have in this state," Herbert said.
The Deseret News has this report. Below are excerpts.
The first thing you notice about the red Jeep Wagoneer is how it is overloaded with virtually every item an outdoor enthusiast could possibly use.
The as-yet-unnamed road trip party vehicle — carrying bicycles, water skis, golf clubs, a canoe, coolers, tents, sleeping bags and a bunch of other stuff — remains one of the centerpieces in the Utah Office of Tourism's spring and summer marketing campaign.
The $2.4 million national advertising campaign officially launched Tuesday at the Capitol.
"Last year, our non-winter campaign … generated over 800,000 visitors into our state and resulted in $56 million of additional tax revenue," Gov. Gary Herbert told the audience in the Capitol rotunda Tuesday. "So, for every dollar we've invested, we get about $18 in return."
"Our messaging is resonating," she (Leigh von der Esch, managing director of the Utah Office of Tourism) said. "Everything you want to do is so close by. You can get to the national parks so quickly. You can do five in a week. Our state parks have fabulous value and (there are also) the rodeos and the community events."
Utah Sand Dunes
Sand dunes are popular play spots, especially for people with dune buggies and ATVs. Utah has two famous sand dune areas:
- Coral Pink Sand Dunes State Park
- Little Sahara Recreational Area
But we have much more sand that that. The Daily Herald has this article about the White Wash Sand Dunes near the town of Green River. We also have popular dunes in the areas listed below, and minor dunes in many other spots.
- Snow Canyon State Park
- Sand Hollow State Park
- Monument Valley
- Grand Staircase-Escalante National Monument
- Lake Powell
Below are excerpts from the Herald article.
The White Wash Sand Dunes are located off Interstate 70 in between Green River and the exit to Moab. Travel only 11 miles on a dirt road and you find yourself at a ridge overlooking an exciting view of slickrock and sand. Smaller sand dunes comingle with rolling slabs of slickrock. This is a great place for jeeps to play.
There are some other major differences between the White Wash Sand Dunes and the other major dunes that people should know about before they pack up and head out. The White Wash Sand Dunes are free; there isn't an entrance fee to get into the dunes. They do not have facilities for you to use. Therefore, you have to bring your own method of waste disposal; burying your waste is not permissable. The White Wash Sand Dunes are much smaller than the other two dunes areas, but at the same time they don't see nearly as much traffic.
- Coral Pink Sand Dunes State Park
- Little Sahara Recreational Area
But we have much more sand that that. The Daily Herald has this article about the White Wash Sand Dunes near the town of Green River. We also have popular dunes in the areas listed below, and minor dunes in many other spots.
- Snow Canyon State Park
- Sand Hollow State Park
- Monument Valley
- Grand Staircase-Escalante National Monument
- Lake Powell
Below are excerpts from the Herald article.
The White Wash Sand Dunes are located off Interstate 70 in between Green River and the exit to Moab. Travel only 11 miles on a dirt road and you find yourself at a ridge overlooking an exciting view of slickrock and sand. Smaller sand dunes comingle with rolling slabs of slickrock. This is a great place for jeeps to play.
There are some other major differences between the White Wash Sand Dunes and the other major dunes that people should know about before they pack up and head out. The White Wash Sand Dunes are free; there isn't an entrance fee to get into the dunes. They do not have facilities for you to use. Therefore, you have to bring your own method of waste disposal; burying your waste is not permissable. The White Wash Sand Dunes are much smaller than the other two dunes areas, but at the same time they don't see nearly as much traffic.
Southern Utah Trout Streams
This is a recent email exchange including a brief fishing report:
6-11-09
Hi Dave,
I will be fishing with my son in the Antimony (Otter Creek Reservoir) area starting on June 12. I'd appreciate your time and recommendations on which streams have good fishing now. How is the East Fork of the Sevier River (Kingston or Black Canyon) looking? What about some of the streams near Fish Lake?
Thanks for your time.
Regards,
Mike Z
Mike:
Runoff is just ending and so streams in that area will be high but they should be fishable. We've been getting rain many days - if it rains hard they may become muddy and that would interfere with fishing success.
The East Fork should fish well in both Black Canyon and Kingston Canyon. Kingston Canyon has a lot of private property with restricted access, but there are a few spots where you can get on and find nice fish.
Black Canyon is overgrown and rugged, but that helps keep the fishing good. It amazingly big holes where fish are often deep. If you are fly fishing it can be a challenge casting in thick brush and getting down to the fish.
Antimony Creek comes in just south of town. If you follow it up into the forest it usually offers fast fishing for mostly small trout.
Two small streams in the Fish Lake area are usually good, again for small trout. They are Sevenmile Creek above Johnson Reservoir and UM Creek above Forsyth Reservoir. They are beautiful streams.
The Fremont River below Johnson Reservoir also offers good action. It flows in and out of private property but can be quite good where access is available. Up high the fish are mostly small but there are some nice sized browns lower down.
Good luck on your trip.
Dave
6-18-09
Dave, Thanks for taking the time to respond. We fished most of the areas you mentioned and the fishing was excellent.
Mike
6-11-09
Hi Dave,
I will be fishing with my son in the Antimony (Otter Creek Reservoir) area starting on June 12. I'd appreciate your time and recommendations on which streams have good fishing now. How is the East Fork of the Sevier River (Kingston or Black Canyon) looking? What about some of the streams near Fish Lake?
Thanks for your time.
Regards,
Mike Z
Mike:
Runoff is just ending and so streams in that area will be high but they should be fishable. We've been getting rain many days - if it rains hard they may become muddy and that would interfere with fishing success.
The East Fork should fish well in both Black Canyon and Kingston Canyon. Kingston Canyon has a lot of private property with restricted access, but there are a few spots where you can get on and find nice fish.
Black Canyon is overgrown and rugged, but that helps keep the fishing good. It amazingly big holes where fish are often deep. If you are fly fishing it can be a challenge casting in thick brush and getting down to the fish.
Antimony Creek comes in just south of town. If you follow it up into the forest it usually offers fast fishing for mostly small trout.
Two small streams in the Fish Lake area are usually good, again for small trout. They are Sevenmile Creek above Johnson Reservoir and UM Creek above Forsyth Reservoir. They are beautiful streams.
The Fremont River below Johnson Reservoir also offers good action. It flows in and out of private property but can be quite good where access is available. Up high the fish are mostly small but there are some nice sized browns lower down.
Good luck on your trip.
Dave
6-18-09
Dave, Thanks for taking the time to respond. We fished most of the areas you mentioned and the fishing was excellent.
Mike
Lake Powell Trip Report
When you go to Lake Powell, what's more important than catching fish?Well, perhaps building relationships.
I enjoyed a great trip to Powell last weekend and but I didn't even fish. That is a little bit sad, because fishing is hot down there right now, but it just means I'll have to go back in a week or two, before the fish frenzy ends.
My son, Dan, went and joined the Army Reserves. He heads off to basic training in a couple weeks. After basic, who knows where he will be. He has always loved Powell and so I wanted to give him one more trip before he goes.
Dan's wife, Jenny, came along and she is quite pregnant. Son Aaron and his pregnant wife Rebecca were also there, along with their 2.5-year-old daughter Katie. The wives and Katie had never been to the lake and so we elected to go sight seeing, hitting some of my favorite spots while avoiding long boat rides, rough water and excessive exposure to the sun.
We boated through scenic canyons, pulled people - slowly - on a play tube and enjoyed being on the lake. Katie had great fun chasing lizards. Most of us did get sunburned and I think everyone had fun. It was a great trip to build relationships.
When I go to Powell I normally camp on the beach, sleeping near places I want to fish. That provides a great advantage because the best fishing usually occurs during the early morning and late evening hours. If you have to boat from one of the marinas, you often miss great action.
This time we stayed in the developed campground at Bullfrog. It is very nice, with flush toilets and other modern facilities. During warm weather the campground is like a small city, meaning you have to put up with neighbors with dogs and loud music, but it worked out well this time.
In a couple weeks I'll do a serious Lake Powell fishing trip. I might even go down there Memorial Day weekend. That weekend is crazy on the lake, with boats and people and confusion. But the Hite area will be serene - meaning it won't have very many people - because there are limited facilities, you have to launch on an old road bed, and the water there is muddy because of runoff coming down the Colorado River.
But Hite is the closest launch point to some of the best fishing on the lake. I'll probably launch at Hite and boat down-lake toward Good Hope Bay. I'll get down past the muddy water and then camp on the beach - away from the crowds.
Bass fishing is very good right now lake-wide, and some of the best fish are being caught on broken rock in the Good Hope area. Stripers are also coming on and some nice fish will be caught trolling near the mud line (the spot where muddy river water gives way to clear lake water).
With that strategy I can enjoy a nice trip, even over the popular holiday weekend.
- Dave
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